Why people-watching is the best design tool

The most important skillset you can have in your design arsenal is people-watching. Not being the best at rendering scenes, not being the best at communicating your ideas, people-watching. So whenever I am out on a site, before taking measurements or listing other empirical data, I just sit there… and look at what people are doing. How people use a space will tell you a lot about what is working well and what is not working. It is reading body language at scale. Imagine you are with a friend...